Ask them for feedback and how they view what you are offering. You probably have someone in your circle of family or friends who matches your target market. Asking someone else, unrelated to what you are doing, can be a worthwhile investment to make the most out of your marketing dollar.Īnd this doesn’t have to be an expensive exercise either. Sometimes you need to take a step back and look at the big picture of your messaging to make sure it can be viewed in the way you intend it to be viewed. The danger, of course, is we know what we mean, what we are selling, how we deliver it. Understandable – right? For many of us, running our own business is all consuming and can take up too much head space. It is highly likely you are too close to the product or service that you are selling. If only they had crossed the road to check out the positioning of this sign. Take a step back a step back and look at the big picture. (By-the-way if you want to procrastinate writing your next blog article it is quite entertaining to Google badly positioned ads.) 2. Taking time to plan your strategy and execute your tactics effectively will definitely reap you more rewards. Then it is panic stations and all systems go taking a scatter-gun approach or near-enough-is-good-enough. Too often we spend all our time and effort creating a product only to fall down at the last hurdle of effectively taking it to market. However, this is something you have clear control over. Whether the execution of the advertising is in the physical positioning of a sign or advert, in the timing, or the delivery, it is crucial to effectively capturing the attention of your audience. But the physical positioning of the message meant it wasn’t for me, so I moved on. It was a clear call to action – “Book Now”. The message was right – shame about the execution But it did get me thinking of some simple steps we can take to get it right. Clearly this signage is not totally wasted and people will get what it is all about. Marketing campaigns don’t have to be complex or expensive, but they do need to be done well. The restaurant owners had put the sign in their car park, but they clearly didn’t think through the fact it was placed right next to White Lady Funerals sign.
![space funeral font unreadable space funeral font unreadable](https://images.squarespace-cdn.com/content/v1/53308122e4b08acc22e42b45/62ee5f69-7ed2-48c5-9168-dd11ab3f568e/Belinda+Carlson+9.jpeg)
Happy Father’s Day Dad! We’ve bought you your …… funeral!?!įortunately, I soon realised that the LED sign was actually promoting the local pizza restaurant. I was even more intrigued when the next screen popped up! They usually go for the emotive advertising campaigns rather than an in-your-face LED sign. “Interesting advertising from a funeral parlour” I think to myself. Father’s Day Funeral Sale? Advertising Bloopers! Aug6 minutes readĭriving past my local shops last week I had to do a double-take at this sign: